Once you have your brand defined and your business showcased in the community, it’s time to build your customer base. Strategic marketing will help get the word out about your products or services and attract new customers.
Art to Market offers these graphic design and marketing services:
- Marketing by email
- Capturing current and potential customer email addresses
- Sending scheduled email campaigns that represent your brand voice and direct traffic to your location and/or website
- Marketing by social media
- Establishing your business presence on Facebook, Twitter, Google+, Pinterest, Instagram, or whatever combination of these best suits your brand and audience
- Engaging customers with regular posts that represent your brand voice and direct traffic to your location and/or website
- Providing idea and maintenance support for your use of social media
- Creating special offers and events
- Developing incentives for customers to visit or keep coming back (coupons, special promotions, on-site events, etc.)
- Promoting offers and events through email, social media, and printed materials
- Tracking results
- Keeping an eye on website traffic, email list growth, customer count, social media engagement, and revenue totals
- Reporting results so you know the value of your marketing investment
Growing your business is an ongoing process that needs constant attention and care. Repeated, strategic marketing efforts that utilize attractive materials and customer incentives will naturally result in business growth.